It’s time for your strategic plan to go to bootcamp.

Stress-test your organization’s future plans.

IMPORTANT ANNOUNCEMENT

After deep reflection and coordination with our event co-chairs, we have decided to postpone RECONVERGE:G2 (originally scheduled for April 21st – 23rd) until October 13-15, 2020.

Like all other public events, the situation surrounding the COVID-19/Coronavirus pandemic has presented a number of challenges and uncertainties for the safety of our guests as well as for travel in general. We considered converting G2 into a “virtual event” and holding it in April as planned, but we felt this would not allow us to deliver the full value of the event that you have come expect. In the end, we decided postponing was the best choice.

Obviously, we are disappointed, and know you are as well. We appreciate your understanding and your support. Anyone holding a team or individual registration for RECONVERGE:G2 will automatically be added to the Fall event. That requires no action on your part.

As we have additional information regarding specific details, we will be in touch. In the meantime, we wish you a safe and healthy spring and summer.

Sincerely,
Derek Johnson
CEO

RECONVERGE:G2 2020

October 13-15, 2020
Fluno Center, UW Madison Campus

PREP WEBINARS

We created these four webinars to give you the critical foundational knowledge you will need to maximize your RECONVERGE:G2 experience. If you don’t get a chance to attend live, we will post all of the recordings, including Q&A.

 

Webinar #1: Predicting Technology Evolution with S-Curves
  • How S-Curves Predict Technology Changes
  • Trends of Engineering (and Business) System Evolution
  • Solving Problems with Abstractions
  • Modeling System Interconnections
  • Why Artificial Intelligence and Machine Learning Will Have Greater Impact on Your Business Model
 
Webinar #2: Testing Strategy via Live Market Simulation
Wednesday, March 18, 2020: 11am-12pm CST
  • Simulations (aka Wargaming) with Non-Traditional Market Forces
  • Consumer, Producer and Community Perspectives on Superiority Criteria
  • Exerting Control Over Markets, Competitors and Uncontrollables
 
Webinar #3: Forecasting Scenarios
Wednesday, March 25, 2020: 11am-12pm CST
  • Hybridizing Utopian and Dystopian Scenario Narratives into a “Most Probable” Future
  • Which Questions are NOT Being Asked in Traditional Scenario Planning
  • How will Artificial Intelligence, Machine Learning and Other Technology and Macro-environmental Trends Impact Your Business
 
Webinar #4: Programming Growth Strategy
Wednesday, April 1, 2020: 11am-12pm CST
  • Superiority Criteria: The Satisfiers, Drivers and Disruptors for Your Offer to be Rewarded with Market Share
  • Control Factors: The Dominion, Influence and Contingency Factors Every Organization Uses to Produce Predictable Outcomes
  • Angles of Attack: The Four Generic Growth Strategies and How Programming Them Badly Ends in Failure
 
 

For strategy, intelligence and marketing leaders, RECONVERGE:G2 is the only event where you have three days working with your team where we guide you through a process of stress-testing your organization’s future plans so that you get the right questions to ask to focus ongoing efforts and give yourself the best chance for success.

Key Outcomes

A stress-tested scenario plan that gives you the confidence you need to ask better questions and make better recommendations to your organizational leadership team.  To do that, we will use highly-impactful trends (including Artificial Intelligence and others), technology forecasting techniques, and a novel simulation method. You’ll walk out with insights and action items for multiple areas of your organization.

Future scenarios you can stress-test at RECONVERGE:G2

Here are just a few examples. (We’ll help you create your own.)

FMCG Consumer Products

Toilet paper can analyze your fecal matter for diet and diagnostic signals for early warning of potential health problems. Uploading this data to the cloud enable AI to see population health trends by geographic, ethnographic and psychographic groups to target broad spectrum immunotherapies.

Healthcare Biopharma

Molecular diagnostics enable quantum sampling of MOA candidates across thousands of generations of genetic mutations (rather than dozens in the same time) making individually patient-specific personalized biologic medicines completely free from side effects.

Insurance Financial Services

Nobody insures their personal vehicles anymore because owning such a menace to the planetary ecosystems and local public safety is culturally anathema. Instead, people buy insurance rated for each journey from Points A to B as well as carbon offsets for the last few legal electric autonomous cars available.

SMB Manufacturing

A combination of additive manufacturing, advanced materials, and artificial intelligences open new markets for “just in time” manufacturing of new consumer goods. Retailers are irrelevant as consumers order custom products directly from niche manufacturers.

3 Options to Attend – Take the First Step!

Step 1: Secure your team registration spot at reconverge.net/G2-2020

Step 2: Download the RECONVERGE mobile app (we will use the mobile app to deliver pre-conference materials and training so
that we can make faster progress during the conference itself)

Option 1:
Attend as a 3+ person team

Work through an organizational challenge or opportunity that we help you define in advance.

Option 2:
Attend as an individual or 2-person team

Work through an organizational challenge or opportunity that we help you define in advance. (You may connect people in virtually from your home office if you choose to.)

Option 3:
Attend as an individual

Assist a not-for-profit team with their challenge or opportunity. (You’ll learn all of the methods and have access to all materials to bring back to your organization.)

2020 Co-Chairs

We will announce additional facilitators and agenda details in the coming weeks. We encourage all attendees to connect in advance of RECONVERGE:G2 and begin taking advantage of the opportunity to build relationships.

Mandy McLean, CKM

2020 Co-Chair
LinkedIn

Martha West

2020 Co-Chair
LinkedIn

RECONVERGE:G2 2020 Agenda

NOTE: Agenda specifics and speakers are subject to change.

Prework

Session Objective

Prepare each team in advance to make the most of the three days in-person at RECONVERGE:G2. That will involve creating testable scenarios for your chosen innovation / growth plan, but will also involve completing any necessary “pre-readings” and team logistics. That will ensure that we can focus the majority of our time *applying* concepts rather than *learning* them. We will provide all of those details in your own private FirstLight portal beginning March 1.

Output

  • Problem/Opportunity domain for innovation/growth strategy
  • Defined time horizon to frame the opportunity (e.g. 3, 5, 10 years)
  • Best case scenario
  • Worst case scenario
  • Completed pre-readings
  • Necessary team logistics.

Supporting Materials

  • Private FirstLight portal for secure file management
  • Training materials (videos, Word Docs, etc.)
  • Templates for all necessary pre-work along with examples to guide you

Tuesday

Time Slot

8:00 – 8:30am

Session Objective

Introduction and expectation setting for the day

Output

Supporting Materials

  • List of nearby breakfast locations
  • Stress “being present” and break schedules
Time Slot

8:30 – 10:00am

Session Objective

Rapid fire briefings on the future of key disruptive technology applications (Artificial Intelligence, specifically) that will challenge the fundamental assumptions of both “best case” and “worst case” scenarios for each team’s plans. Teams will complete these exercises using step-by-step guides inside their portal. That way, Aurora concierge members can assist / answer questions / provide feedback as needed.

Output

  • Implications of each briefing on your “best case” scenario
  • Implications of each briefing on your “worst case” scenario

Supporting Materials

  • FirstLight Portal
  • Video briefings
  • Templates for in-session work

Time Slot

10:00 – 10:30am

Session Objective

Break & Networking Time

Time Slot

10:30 – 12:00pm

Session Objective

Innovation and growth strategies may be categorized into four broad groups (or “Angles of Attack” on the market) depending on how organizations choose to meet customer’s explicit and implicit needs. This session will help you identify which Angle of Attack your strategy belongs, how that impacts how the market generally defines success (“Superiority”), and what that means for your plans.

Output

  • Plot your strategy on the appropriate Angle of Attack
  • Identify the implications of that Angle of Attack on Superiority Criteria
  • Translate generalized Superiority Criteria to your specific best case and worst case scenarios

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

12:00 – 1:00pm

Session Objective

Lunch

Time Slot

1:00 – 2:30pm

Session Objective

In any market, you have varying levels of control. In this session, we will help identify areas where you have control, where others have control, and where no one has control. Understanding these factors will help begin to clarify the strategic choices your organization will need to confront as it executes its strategy.

Output

  • Identification of control factors for best and worst case scenarios

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

2:30 – 3:00pm

Session Objective

Break & Networking Time

Time Slot

3:00 – 4:30pm

Session Objective

In the final Tuesday session, each team will use the findings and insights generated throughout the day to create a “hybrid” or “most probable” scenario. Tomorrow’s sessions will use that one scenario and expose it to rigorous technology and engineering forecasting methodologies, stress-testing it against demonstrated patterns of technology evolution.

Output

  • Hybrid, most-probable scenario

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

4:30 – 5:30pm

Session Objective

Office Hours (optional)

Output

  • Teams that desire additional support or have questions may use this time to collaborate with Aurora staff members.

Supporting Materials

  • List of nearby dinner locations

Wednesday

Time Slot

8:00 – 8:30am

Session Objective

Introduction and expectation setting for the day

Supporting Materials

  • List of nearby breakfast locations

Time Slot

8:30 – 10:00am

Session Objective

Augment the definition (model) of “your” problem/opportunity through the lens of the same trends of system evolution that are driving the future state of all technologies.

Output

  • Applicable trends of technology systems evolution identified.

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

10:00 – 10:30am

Session Objective

Break & Networking Time.

Time Slot

10:30 – 12:00pm

Session Objective

Define the implications of your trends analyses on your future plans and/or designs in relation to responding to other technology revolutions (specifically, artificial intelligence.)

Output

  • Implications of those trends on your scenario.

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

12:00 – 1:00pm

Session Objective

Lunch.

Time Slot

1:00 – 2:30pm

Session Objective

Define the implementation challenges must be addressed in order to execute the solution concepts generated.

Output

  • Implementation challenges identified.

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

2:30 – 3:00pm

Session Objective

Break and Networking Time.

Time Slot

3:00 – 4:30pm

Session Objective

Question how well your new plans address your original opportunities or challenges in light of broader technology revolutions. Complete any necessary adjustments.

Output

  • Testable growth strategy defined as an “offer” that the market can reward with share in the time horizon defined. This will be the plan submitted to “the market” for Thursday’s simulation.

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

4:30 – 5:30pm

Session Objective

Office Hours (optional)

Output

  • Teams that desire additional support or have questions may use this time to collaborate with Aurora staff members.

Supporting Materials

  • List of nearby dinner locations

Thursday

Time Slot

8:00 – 8:30am

Session Objective

Introduction and expectation setting for the day

Supporting Materials

  • List of nearby breakfast locations

Time Slot

8:30 – 10:00am

Session Objective

This is a different simulation experience than you may be used to. Instead of competing with other “companies” in your industry, you will compete against the market itself – specifically, three unique perspectives: Consumers, Producers, and the Community. You’ll need to make choices and tradeoffs before you submit your proposal.

Output

  • Proposal submitted to the market team clearly describing the scenario as well as tradeoffs and choices for each of the three market perspectives.

Supporting Materials

  • FirstLight Portal
  • In-person briefings
  • Templates for in-session work

Time Slot

10:00 – 10:30am

Session Objective

Break & Networking Time.

Time Slot

10:30 – 12:00pm

Session Objective

In round 1, each team will have a limited window to meet with the “market” (in person) and answer any questions before receiving a score and feedback.

Output

  • Round 1 feedback and scores.

Supporting Materials

  • FirstLight Portal (scores provided)
  • Market Team Meetings
  • Templates for in-session work

Time Slot

12:00 – 1:00pm

Session Objective

Lunch.

Time Slot

1:00 – 2:30pm

Session Objective

Based on input from the market, each team will make revisions to its proposal to improve its overall score.

Output

  • Proposal submitted to the market team clearly describing the scenario as well as tradeoffs and choices for each of the three market perspectives.

Supporting Materials

  • FirstLight Portal (scores provided)
  • Market Team Meetings
  • Templates for in-session work

Time Slot

2:30 – 3:00pm

Session Objective

Break and Networking Time.

Time Slot

3:00 – 4:00pm

Session Objective

In round 2, each team will have an even-tighter window of time for feedback and scoring.

Output

  • Round 2 feedback and scores

Supporting Materials

  • FirstLight Portal (scores provided)
  • Market Team Meetings
  • Templates for in-session work

Time Slot

4:00 – 4:30pm

Session Objective

To conclude the simulation, we will award the top scoring corporate team and top scoring not-for-profit team. “Top scoring” means the team that best met the market’s expectations and conditions for success.

Output

  • Each team will have all of its learning materials and presentation materials stored in its private FirstLight portal for the next 90 days.

Time Slot

4:30pm

Session Objective

Adjourn.

Postwork

Session Objective

Post-work includes communicating the results and insights generated with your organizational team members and defining/revising knowledge objectives over the coming months and years to validate your planning.

Don’t Wait! Register for RECONVERGE:G2 today!

Not sure who from your team can join you? You don’t need to have your team members identified at the time of registration. We will help you plan that before the event.

Click here for special offers on lodging

Our Venue at the Heart of the Innovation Economy: Fluno Center

At the intersection of superior service and exceptional events you’ll find the Fluno Center. Located on the UW-Madison campus and in the heart of the bustling downtown and cultural center of Madison, WI, the Fluno Center is a full-service event destination and conference center with well-appointed guest rooms. With our variety of meeting rooms, event spaces, and guest rooms, we offer a total-immersion learning environment for individuals, professional groups, and corporate teams.

Learn more about the Fluno Center and the nationally-ranked UW-Madison.

Agenda specifics and speakers are subject to change.

View Past Agendas