The Smart Growth Imperative

 

RECONVERGE:G2 2019
April 22-25, 2019
Fluno Center, UW Madison Campus

 

REGISTER NOW FOR THE BEST RATES

Our Promise: Applied Learning with a Purpose: Developing Your Organizational Intelligence Growth Plan

If you’ve been to a G2 meeting, you know that our event is much more than what’s “on the agenda”, but we know that explicit skill-building is an important way you will make the commitment to join us. But more than simply skill-building, this year’s RECONVERGE:G2 experience will feature a hands-on, structured approach for you to define and refine your organizational intelligence growth plan. In other words, you’ll get back to the office with a robust, battle-tested plan you can implement immediately.

The way we will get there is through:

  • a robust, proven growth framework – the Angles of Attack Algorithm™ (the secret formula to understanding all corporate growth);
  • a tested, applied skill-building approach – Analytical Fitness™ using time-tested strategic methods such as Product Lifecycle Analysis, Trend Mapping and Influence mapping – among many others; and,
  • a logical approach to developing your organizational growth plan over four days: Inquiry, Insight, Intuition and Influence

Come prepared to apply what you’ve learned!

Your Opportunity as an Intelligence Team Leader

If you come with your team, you’ll have the time and structure to do a “deep dive” with a cross-functional team of key stakeholders in your organization – both in person and online. Your broader team will not only participate actively in the planning process, they also will leave with a better understanding of, and respect for, your unique set of skills. Finally, this approach will allow you to focus the plan-building process within your market space … while not ignoring outside, and potentially disruptive, factors and trends.

Your team can’t make it? Or are you an independent practitioner? We need your expertise! You will work to lead a team of local startup leaders, marketing executives, and university students through each of the exercises – applying the topics and lessons to real-world situations over the course of three days. Not only will you improve your own knowledge, but you will help give back to the business and non-profit community.

Growth Leaders: P&L Managers, General Managers, and Product Managers

When you are accountable to business results, you do not have the time to listen to “interesting” facts – even about hot technology trends. Any insights need to generate real value – for your business unit specifically – in the near term. RECONVERGE:G2 will train you on the latest insight gathering techniques that you can put to work immediately in your organization. This isn’t a “sit and listen” conference. Come prepared to dig in.

You’ll also learn how “intelligence” isn’t a “thing people have”, but rather a skill you can develop and leverage from your team!

Intelligence & Research Professionals

In an era where so much depends on securing the right intelligence to help make the right decision at the right time, many intelligence professionals are frustrated that their findings fall on deaf ears. RECONVERGE:G2 will help you discover why that happens. You will dive into the mix, participating in simulation exercises with your intelligence consumers to learn what drives their decision making process and how to connect what you can produce with their needs.

Technology Entrepreneurs

At RECONVERGE:G2, you won’t just learn about technology, you will actively plan for multiple possible futures. Armed with that insight, you can quickly pivot to outflank competition in the market and achieve geometric growth. What’s more, you will have the opportunity to demonstrate your technology solutions to a group of business and growth leader attendees. For that privilege, we’re asking that you provide your technical expertise as “coaches” during the immersive learning exercises at the heart of the G2 experience.

Top Three Takeaways

  1. Build – and test! – your growth plan over the course of four immersive skill-building days with your core team (both in person and online).
  2. Actively participate in the intelligence gathering process and generate immediately actionable insights to drive topline and bottom line performance for YOUR business unit.
  3. Learn directly from topflight colleagues and technical experts in multiple disciplines in an immersive, intimate setting.

Top Three Takeaways

  1. Learn what you customers (internal or external) really want in your work product.
  2. Build your toolbox of interactive intelligence exercises.
  3. Connect with peers in your field to share experiences and tactics that work.

Top Three Takeaways

  1. Learn low-cost and no-cost methods to gather intelligence about your offering or customers.
  2. Apply proven intelligence methods in real time, on real problems, with your real growth term colleagues.
  3. Network with other entrepreneurs and business leaders.

What can you expect at RECONVERGE:G2?

We’re committed to delivering an experience you will get nowhere else. From applied skill-building, to top-flight networking, to immersive fun (with a purpose!) experience, we promise you’ll make friends for the rest of your life. Yes, that’s a tall order. RECONVERGE:G2 delivers.

Confirmed Facilitators

We will announce additional facilitators soon. We encourage all attendees to connect in advance of RECONVERGE:G2 and begin taking advantage of the opportunity to build relationships.

Richard Caldwell

2019 Co-Chair
LinkedIn

Mandy McLean, CKM

2019 Co-Chair
LinkedIn

RECONVERGE:G2 2019 Agenda Details

Remember, this isn’t a lecture conference. Expect to arrive for each session ready to get to work. We’ll make time for you to catch up on emails and phone calls, but during the exercises, you’ll need to bring your A game. Are you ready?

Monday, April 22, 2019

Day 1/Inquiry – Asking better questions and gathering better data.
Traditionally a “pre-conference” approach focuses on skill-building basics. We certainly will address those skills, but also focus those skills on effective problem definition. We will challenge ourselves to introduce the potential impact of disruptive technologies including AI, VR, and cryptocurrencies using real-world case examples and structured exercises.
Introductions
  • Conference Co-Chairs
  • Mathews Award Winners
  • Team Structure and Coaches
  • Logistics
Afternoon Session 1
  • Introduction to the Organizational Growth Framework: Angles of Attack™
  • Guest Provocateur
  • Team Session, Applied Learning: – Problem/Opportunity Definition/Problem Restatement/Hypothesis Development – Dunker Diagrams – Kepner-Tregoe (K-T) Problem Analysis

*Details TBA

Afternoon Session 2
  • Exploration of Disruptive Technologies and their Application to our Growth Strategies
  • Guest Provocateur
  • Team Session, Applied Learning: – Industry 4.0 – Internet of Things – Artificial Intelligence – Mixed Reality – Big Data vs. Little Data VOC – Social Media / Traditional Media Monitoring and Analytics – Impacts on Organizational Culture and the Future of Work

*Details TBA

New this year! Disruptive Technology Showcase
Local and national technology leaders and startups will demonstrate real-world applications of disruptive technologies as well as their application to strategic business issues. These leaders will help us ground our analysis in practical applications, limitations, and opportunities.

Tuesday, April 23, 2019

Day 2/Insight – Transforming analysis into action today.
Our first full day focuses on acting in the present – not simply gathering and analyzing information, but also driving critical decisions in the organization. We will show you how to combine multiple analysis threads to answer the critical questions you identified on Monday.
Introductions
  • Conference Co-Chairs
  • Mathews Award Winners
  • Team Structure and Coaches
  • Logistics
Morning Session 1
  • Kit Intelligence Topics & Questions (KITs & KIQs): Factors You Control
  • Guest Provocateur
  • Team Session, Applied Learning: – Product Life Cycle Analysis – SWOT Analysis – Value Chain Analysis – Internal Culture and Stakeholder Motivations – Stakeholder Analysis

*Details TBA

Morning Session 2
  • Kit Intelligence Topics & Questions (KITs & KIQs): Factors Others Control
  • Guest Provocateur
  • Team Session, Applied Learning: – BCG Growth/Share Portfolio Matrix – Competitor Analysis – Intellectual Property (IP / patent) Analysis – Human intelligence (HUMINT) and counterintelligence

*Details TBA

Lunch Presentation: 2019 Mathews Award Winners
Details TBA.
Afternoon Session 1
  • Kit Intelligence Topics & Questions (KITs & KIQs): Factors No One Controls
  • Guest Provocateur
  • Team Session, Applied Learning: – Macroenvironmental (STEEP/PEST) Analysis – Trend Analysis

*Details TBA

Afternoon Session 2
  • Applying Disruptive Technology to KITs and KIQs
  • Guest Provocateur
  • Team Session, Applied Learning: – Implications of Technology on Your Organization – Implications of Technology on Competing Organizations – Implications of Technology on The Market or The Consumer

*Details TBA

Evening Activity
Getting ready for Day 3 – Loosening Up with Improvisation

Wednesday, April 24, 2019

Day 3/Intuition – Dominating your future.
Our third day delivers on an ambitious promise: through deliberate practice, you will develop the analytical muscle memory to react more quickly to changes in your marketplace. In fact, you’ll learn how to create surprise in your market. Today, we will use a market simulation (aka war game) to develop and stress-test our insights and planning process. Our objective is not to create one plan, but rather, develop multiple plans for a variety of scenarios.
Introductions
  • Conference Co-Chairs
  • Mathews Award Winners
  • Team Structure and Coaches
  • Logistics
Morning Session 1
  • Simulation Round 1: Initial Conditions!
  • Team scoring and debrief, award winners
  • Retrospective and prepare for round 2

*Details TBA

Morning Session 2
  • Simulation Round 1: Reactions!
  • Team scoring and debrief, award winners
  • Retrospective and prepare for round 3

*Details TBA

Lunch Break
Details TBA.
Afternoon Session 1
  • Simulation Round 3: Initial Disruptive Technology Surprise!
  • Final winners

*Details TBA

Afternoon Session 2
Structured retrospective.
Evening Activity
Getting ready for Day 4 – Storytelling Essentials

Thursday, April 25, 2019

Day 4/Influence – Driving change in your organization.
The best laid plans are just that – plans – unless you are able to use them to catalyze change inside your organization. But just because you have the facts and analysis on your side doesn’t mean people will listen. Our final day dives into actionable influence-building strategies and tactics.
Introductions
  • Conference Co-Chairs
  • Mathews Award Winners
  • Team Structure and Coaches
  • Logistics
Morning Session 1
  • Storytelling Essentials
  • Guest Provocateur
  • Practice storytelling and scripting

*Details TBA

Morning Session 2
  • Influence Mapping and Persuasion Strategies
  • Guest Provocateur
  • Updating our stories and strategies for both internal and external strategies
  • Final workbook commitments

*Details TBA

Adjourn
Specific times TBA

Don’t Wait! Register for RECONVERGE:G2 today!

*Not sure if you can make it in person, but still want to attend? Choose the “Streaming Online” option. If you decide to arrive in person, we will credit your admission to the in-person fee – or transfer it to a colleague. Your choice.

Our Venue at the Heart of the Innovation Economy:
Fluno Center

At the intersection of superior service and exceptional events you’ll find the Fluno Center. Located on the UW-Madison campus and in the heart of the bustling downtown and cultural center of Madison, WI, the Fluno Center is a full-service event destination and conference center with well-appointed guest rooms. With our variety of meeting rooms, event spaces, and guest rooms, we offer a total-immersion learning environment for individuals, professional groups, and corporate teams.

Learn more about the Fluno Center and the nationally-ranked UW-Madison.

Agenda specifics and speakers are subject to change.

View Past Agendas