Intelligence Tradecraft & Methods
How Defensive Intelligence Can Increase the Success of Your Company’s Next Move
Chris West, European Partner of CounterAction, and Jerry Hoffmann, North American Partner of CounterAction, discuss how defensive intelligence can increase the success of your company’s next move.
How Early Warning and Response Intelligence Applies to Crisis Management
Joe Goldberg, Managing Partner at Goldberg Campbell International, discusses how early warning and response intelligence applies to crisis management.
How Competitive Rumors and Customer Insights Empower the Sales Force to Grow Market Share
Dr. Raj Agnihotri discusses how competitive rumors and customer insights empower the sales force to grow market share.
How to Use Competitor Response Modeling to Forecast Potential Competitor Actions Accurately
Fred Wergeles, Founder and Principal of Fred Wergeles & Associates LLC, discusses how to use competitor response modeling to forecast potential competitor actions accurately.
How Win Loss Analysis Helps Understand Buyer Behavior to Convert and Retain New Customers
Ellen Naylor, President of The Business Intelligence Source, discusses how win loss analysis helps understand buyer behavior to convert and retain new customers.
How Strategic Intelligence Elevates New Business Development Success
Terry Thiele, Director of Sustainable Product Strategies at The Lubrizol Corporation, discusses how strategic intelligence elevates new business development success.
How Competitive Sales Battlecards and Silver Bullets Open the Door to Strategic Analysis
Ed Allison, CoFounder at Compelligence, Inc., discusses how competitive sales battlecards and silver bullets open the door to strategic analysis.
How to Reduce Analytical Bias by Applying Analysis of Competing Hypotheses (ACH)
Dan Mulligan discusses how to reduce analytical bias by applying analysis of competing hypotheses (ACH).
How to Challenge Assumptions and Surface Hidden Advantages Using a Cross-Functional Insight Team
Dr. Sheila Wright discusses how to challenge assumptions and surface hidden advantages using a cross-functional insight team.
How 3M Applies Lean Principles to Make Competitive Intelligence Impact Measurable
Terry Kerby and Doug Quam discuss how 3M applies lean principles to make competitive intelligence impact measurable.