Pre-Webinar Overview

Have you ever attended a competitive intelligence conference, presentation or training course and been told that tactical intelligence is not important? That it’s not of high value? That it’s not true competitive intelligence?

If you have heard this before, you’ll want to attend this webinar as two veteran intelligence practitioners dispel this notion and share their experiences on how tactical intelligence often served as a critical component and foundation of their overall intelligence efforts. They will also discuss how building and sustaining an effective intelligence operation that supports a company’s innovation process and strategic direction in a timely and actionable fashion does in fact require a focus on various tactical intelligence activities. As a result, many of us will realize it’s time to rethink how we approach competitive intelligence.

Learning objectives:

  1. Why tactical intelligence is important to strategic innovation
  2. Why innovation impacts competitive intelligence
  3. How to rethink your approach to competitive intelligence

As Vice President of Marketing, Jason Voiovich is responsible for aligning Logic PD products and services with market needs. Jason has more than 15 years of experience in marketing intelligence and research, specializing in competitive intelligence, new venture strategy, brand valuation and business modeling. Prior to joining Logic PD in 2012, Jason founded Ecra Creative Group, a Minneapolis-based marketing intelligence and brand development agency. Jason also acts as an advisor to the University of Wisconsin Eau Claire’s Entrepreneur Program and serves on its Communication and Journalism curriculum review committee. Jason received his B.S. in Communications from the University of Wisconsin, Eau Claire, his M.A. in Strategic Communications from the University of Minnesota, and Executive Education in data analytics at the Massachusetts Institute of Technology.

Alysse Nockels joined McAfee in 2006 where she built the CI function from the ground up and is now responsible for managing CI across McAfee’s product portfolio.  Prior to joining McAfee, Alysse held systems engineer, security engineer, and price-to-win roles at Lockheed Martin.  Alysse has a master’s degree in Information Technology and a bachelor’s degree in Telecommunication Systems.  She is the current Vice Chair of Strategic and Competitive Intelligence Professionals (SCIP), earned her CI Professional (CIP-II) certification from the Academy of Competitive Intelligence, and obtained Product Management certification from Pragmatic Marketing.

Post-Webinar Summary

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How Tactical Intelligence Drives Strategic Innovation: Webinar Transcript


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