Is intelligence a fundamental part of your every business decision? Should it be? Are you confident that you have the best data to make the decisions that drive your business? Do you have a view of your market? Your competition? Your customer needs? Your operations?

A 360 degree Competitive Intelligence view helps you anticipate market changes and adjust before they can affect you. This webinar will discuss how intelligence can apply to all areas of your business and learn how to apply a 360 degree business IQ for market success.

Learning objectives:

  1. Determine how to involve intelligence in business decisions.
  2. Discover how to get a view of your market, competition, customers and more.
  3. Apply best practices from other businesses’ successful 360 degree intelligence view to your own business.

Named 2011 Marketing & Advertising Professional of the Year by Who’s Who, Kim Rosengren is innovative marketing executive with more than 20 years of B2B and B2C product management, product marketing and marketing communications experience. Naturally curious, numbers-based and collaborative, she has driven the complex sale of products and services through product requirements, positioning, pricing, sales enablement tools, thought leadership, lead generation/funnel development and social media for software, hardware and telecom services. Kim most recently served as the Vice President of Marketing for Matrix Medical Network, a $165M healthcare services and IT company. Kim holds an MBA and a Masters in Technology Management from the University of Phoenix, and a BA in Psychology from the University of Colorado at Boulder.