Collecting intelligence at trade shows ad conferences can yield great insight for your company, but are you truly maximizing the value of conference intelligence?
This webinar will examine the key objectives of conference coverage (the “why?”); the specific steps for pre-conference preparation, in-conference execution, and post-conference follow-up; a few thoughts on intelligence collection tactics at conferences; and more.
- Examine the key objectives of conference coverage.
- Steps for pre-conference preparation.
- In-conference execution.
- Intelligence collection tactics.
- Post-conference follow-up.
Tom Colman is President of Nauset Consulting LLC, a business intelligence research and strategy consultancy focused on the healthcare and life sciences space. Prior to founding Nauset in 2010, Tom played a key CI leadership role at the business unit level at Wyeth Pharmaceuticals as Senior Manager of Competitor Insights. In this role, he and his team delivered actionable CI to inform strategy for hundreds of clinical development programs and dozens of marketed drugs. In addition to his responsibilities in primary and secondary intelligence research, Tom also spent several years leading primary market research efforts in several disease areas. Tom’s pharma industry experience spans 16 years, beginning with his first role in Wyeth’s international manufacturing organization. Tom holds a BSE degree in Chemical Engineering from Princeton University and an MSE degree in Manufacturing Systems Engineering from the University of Pennsylvania.