Ninety-percent of the data in the world today has been created in the last two years. With the increase of mobile devices, social media networks, and the sharing of digital photos and videos, we are continuing to grow the world’s data at an astounding pace. By the year 2020, 1.7 megabytes of data will be created for every person on earth every second. Data is big…and getting bigger.

But Big data is only as valuable as each organization’s ability to access this unprecedented volume of information, manage it effectively, and convert it into something useful that will help organizations make better informed decisions.

At the center of this effort to convert big data to managed intelligence is the competitive intelligence function. Now more than ever, the ability to convert data into intelligence is at a premium. Please join Scott Leeb as he explores the prominent and increasing role that CI plays in an organization’s success. Scott will use examples from both the commercial and government sectors, and call on his experience in leading the competitive intelligence/knowledge management functions at five leading international organizations to make a case for the rising impact of CI and the dawn of a “golden age of CI.”

Learning Objectives

  1. What is Big Data and why is it a “Big Deal”?
  2. What CI can learn from Knowledge Management best practices?
  3. What are practical steps CI professionals can take to better position themselves for success?

About the Provocateur

Scott Leeb has over the past 18 years created, managed and grown the global business intelligence/knowledge management programs at four Fortune 500 companies (Prudential Retirement, The McGraw-Hill Companies, KPMG and Ingram Micro) and a leading international philanthropy (The Rockefeller Foundation). In 2011 he served as President of SCIP. He is currently on the faculty at the University of Johannesburg.

Scott has spoken in Europe, Asia, Africa, Australia, North and South America on a wide range of topics including competitive intelligence, business intelligence, market intelligence, strategy and knowledge management. He began his career as a senior intelligence analyst for the US Army, specializing in East Asian political-military affairs. Scott holds MAs from The Australian National University and Columbia University, a BA from Yale University and a language certificate from Beijing University.