UPDATE (5/24/16): Amy’s book title, referenced at 38 minutes in the video, has changed. Formerly known as “Breathe a New Fire”, the book is now called “The China Factor: Leveraging Emerging Business Strategies to Compete, Grow and Win in the New Global Economy” and is available on Amazon.
Does your company know how to compete in the evolving global business arena with emerging entrants? What tactics must your company use to build and maintain innovative cultures, practices and products? What are the success factors your new rivals incorporate that may prove more valuable to customers than the superior products you offer?
Western companies have traditionally held the Innovation Advantage and have set the pace in the creation and positioning of superior products.
Now the status quo is challenged and achieving business growth requires new thinking and methods. Emerging global competitors from China, India, and other emerging economies change the game with their ability to react to diverse customer needs, when compared to Western norms and they can better relate to customers in emerging markets. This is accomplished by corporate entities who wield great understanding of regional consumers and the power of applying politics to business outcomes — a new dimension of competitive advantage to drive success. Consequentially, outstanding product quality – the longtime go-to strategy of Western firms – is no longer the only key to business advantage.
Amy Karam will show how innovation must include learning about unique markets and regional preferences, and that we can benefit from the strategies of emerging entrants. She’ll be sharing these ideas from her new book entitled Breathe a New Fire from Wiley forthcoming in May.
Join us in a riveting exploration of disruptive competitors in emerging markets, and learn how you can innovate, adapt, and prosper.
- Learn how a high-tech multinational evolved a competitive sales support program in order to become more successful in emerging markets.
- Understand that superior products may not be determining success factors in global markets, and that knowing about local preferences and politics can provide competitive advantage.
- Learn how emerging foreign companies appeal to customers, and what strategies they employ that you can emulate, and may need to defend against.
- Discover how the rules have changed in sales approaches: the “need-to-know” vs. “nice-to-know” for Western businesses to thrive in a rapidly evolving worldwide economy.